Quick Guide for Improving Your Social Media Marketing Strategies in 2018

For freelancers, entrepreneurs and businesses, using social media for marketing is not always clear. Most do have a presence on a few platforms, and use them to post news, special sales or discounts.

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Many have even realized that getting a following means doing more than just advertising and selling. They post other items that are humorous, inspirational, or otherwise engaging to grow a following. Still, they may be unfamiliar with the details of what should be done on each platform.

This short guide will give you some tips to ensure that your strategies are using each platform correctly.


When you open your Facebook page, you will first see a section, “What’s on your mind?” Use this to post a newsy item, to recognize/feature a customer or staff member, or to tell a quick joke. Do this several times a day.

Use Facebook ads to promote content, special offers, or products/services.

Always respond to comments

Ask people to share your posts for a special discount or offer.


Tweets are easy because they are short, but you have to be creative to gain interest. You can use Twitter to “tease” your blog posts; you can attach images and videos; you can re-tweet posts from other popular figures/influencers; you can follow others and add to that number regularly; use poll or survey questions to promote interaction and re-tweets.

And be sure that you add key hashtags when others search for trending topics.

Us the promoted Tweets advertising feature


This is a key platform to network.

Craft a great company/individual profile page

Update that profile page at least monthly with news of your business, your work, your products, and links to other social media posts, your blog, etc.

Search for groups related to your niche and join them; participate in discussions

Publish your own original content on LinkedIn Pulse


Obviously, you need to create videos to use this platform. They do not have to costly productions, and a good smartphone will produce great videos. You can feature team members, customers, etc.

If you don’t want to create videos yourself, find other videos that would be of interest to your target audience, and re-post them on Facebook and other platforms you use.


Create a company page and set a number of pins to add each week. It’s a great place for visuals and infographics with links back to a related blog or website page. Memes that promote your business mission/philosophy can be effective.


This is the place to post slides from presentations, infographics, etc.

If you do not have content to place on SlideShare, search for content that will be of interest to your audience and share that on your own blog or other social media platforms. Just be certain to give ownership credit.


Like Pinterest, Instagram is largely a visual platform.

Find great photos and add inspirational quotes

Post photos of your office/team, of events, and memes featuring captions about you or your company.

Solicit customer photos and post them

Use the newer feature, Instagram Stories, to post more casual shots that reveal a more personal you.


Periscope is the place for live-streaming videos, and responding to audience comments are they are posted.

Use this platform to stream stuff in your office, to tell stories, to video set up Q & A sessions. You can promote these in advance on your other social media platforms


Most people do not think about Quora as a social media platform, but it most certainly is. Sign up for Quora and search for questions that relate to your niche. Be the expert who can provide answers.

Pose questions yourself on new topics.

Don’t be too promotional, but you can certainly add links to your blog posts that are relevant.

General Tips

  1. Be sure that you define your target audience carefully. Do your research and find the platforms they frequent and the best times of day to post to engage them.
  2. If you have a non-native speaking audience, be certain that you plan to translate content. Social media translation can be tough, so be certain that you find professional translators, such as those at The Word Point. They will know how to translate Tweets that keep the meaning pure, translate Facebook posts and avoid cultural goofs, and translate YouTube video with accurate captioning. They can also translate profile pages, keeping the professional nature that you want.
  3. Don’t try to be everywhere. You will run yourself ragged if you do. Chose two-three that are most popular with your target audience and focus on those. Set a schedule of postings for each platform and do your best to stick with it. Your followers will come to expect new content on that schedule.
  4. When you begin on a new platform, be sure to look at the most popular business pages, even your competitors, and see what types of posts are most popular with their audiences. Use these as models as you create your own.

Hopefully, you now have a basic idea of how to use each social platform, so that you can better choose not only which ones will work for you but the type of posts you should create for each one.