Use Website Localization Service for Your Business

Website Localization Services You Can Count On

The song “It’s a Small World” was never more appropriate than in current times. Consumers shop online and order products and services from all over the world. It only makes sense that businesses wanting to get in on these global markets look for website localization services, so that foreign audiences can do business in their native languages – they are just much more comfortable, even if they understand a bit of the original language of that website.

You Need a Top Website Localization Service – Here’s Why

There are many translation agencies out there. And they all promise accurate, speedy products and services. But here’s the thing: localizing websites for foreign audiences requires much more than simply translating text, product descriptions, photo captions, purchasing/checkout procedures, and currencies. There is an important difference between translation and localization, and you need both.

• Translation: This is the activity of converting content of a current language into that of another. Translators do this with all levels of expertise – from poor to excellent. Being fluent in two languages does make an expert translator. It is always best to use a native of the target language, so that the grammar, linguistic nuances, idioms, and expressions are correct.
• Localization: Localization of websites goes beyond mere translation. This activity takes into account all cultural aspects of a target audience. A localization expert is a native of the target region or country. It’s someone who has grown up there and who understands what is and isn’t appropriate and engaging to their audience. This pro pours through all the website content, reviewing texts, visuals, and multimedia, etc., and ensures that, first, nothing objectionable is said or displayed. Then, they make suggestions for changes that won’t just suit the local culture but will engage and provide a great user experience. 

Mistakes in website localization may cost a business its reputation, may even offend or confuse potential customers, and, in the end, result in loss of revenue. It’s just not worth the risk. This is why you need TheWord Point services. We are an established agency, with years of successful experience in the translation and localization of websites. We use only natives of the target language region or country – individuals who are also specifically trained, who have expertise in the client’s sector, and who meet the standards of certifying organizations and associations.

How Site Localization Works

Many businesses built their websites without the thought of going global, and The Word Point understands this. So, when you come to us with a purpose to localize website structure and content in any of 80+ languages, our services have a sequential step-by-step process that ensures top quality.

• CMS integration: CMS stands for content management system, and it is a way to expand your website for other languages, without affecting anything else in the structure of the site. One of the most popular CMS solutions we use is Drupal site localization. While Drupal is often used to build websites, it has many other uses and supports over 100 languages. Of course, our services use other CMS systems as well and work with any that a website already has.
• Adding a Translation Proxy: This is a structure our services always recommend, though it is up to the customer. A translation proxy is embedded in your original website. When a visitor accesses your site, they are asked to select among the languages to which your site has been translated and localized. Once they select the language, proxy web page localization kicks in, and they are immediately taken to that localized site.
• SEO: Your site is probably optimized for the most common search engines your native audience uses. This may not be the case in other regions or countries to which you are expanding. Our native experts know which search engines are the most popular, and, in their translations, will be certain to use SEO techniques based upon those search engine algorithms. If you localize a website to Spain, for example, there won’t be a problem, for Google, Bing, and Yahoo are the most popular and common. Yet, if you want to localize a website for China, SEO must be optimized for its most popular search engine – Baidu. 
• Optimizing for Mobile: In much of the world, where there is a growing middle class, consumers use smartphones, not PCs, because that infrastructure was never put into place on a large scale. Your own mobile app can be localized for your target market, in Android, iOS, or both
• Images and Other Multimedia: Images and other multimedia are critical for foreign user experience. Nothing can be in the least bit offensive or inappropriate for the cultural values of a foreign audience. Our services’ experts analyze all of this and suggest changes/modifications if needed. A Muslim audience, for example, would not appreciate visuals of women in tank tops and shorts. 
• Time and Dates: When localization of a website is performed for a foreign region or country, times zones, the international dateline, and such must be carefully localized too.
• A Plan for Customer Support: You certainly want a translated FAQ section. And you may want to consider other means of customer support in their native languages. Website chats accomplish some of this, you should look at other options as well. Native experts provide suggestions and recommendations for these.
• Translation/Localization: Once all of these stages have been completed and decisions made, the actual translation and localization occur. Remember, our services only use native experts in the target languages – no machines, and no unqualified amateurs. The end result will be a perfectly appointed website for your foreign audience that’ll provide a stunning user experience.
• Quality Control and Testing: Once localizing a website is finished, it is tested on the target audience. If the response is great, our work is done. If there are any issues, they are quickly fixed.

Localization of website features, elements, text, visuals, and more involves a great deal more than mere translation service. To do it right requires expertise that most other agencies cannot provide. If you want it done right, TheWordPoint is your best choice.

Human Translation is Key to Doing it Right

There is certainly something to be said for machine translation. When tourists are in a foreign country, for example, they often use translation apps to move about and communicate with the locals. And machine translations may be appropriate for personal content and documents that are not critical.
But when you want to localize a website for a foreign audience, the need is far different. Everything must be done right to provide the optimum user experience. This is a complex process, and machine translation has not yet met the sophistication that human localization provides. For this reason, our service employs only human translation and localization experts.

Making Payments

No single order for translation/localization is the same. The type of project, the total number of words, the customer deadline, etc. all factor into our pricing. The best procedure is to contact us, explain your need in full detail, and let us give you a free quote. We allow payment for our services via Visa, MasterCard, AmericanExpress, Discover, as well as WireTransfer, and PayPal. This process is both easy and fully secure.
 

Use Word Point Localization Services and Begin to See the Results

Whatever your needs, count on our services to deliver. Contact us today, give us all details, get pricing for specific services, and let us go to work for you. You’ll have exactly what you want when you want it, and it’ll be perfect. Get the growth in visitors you need to expand your business. What you may realize by now is that localization of website content is a human activity. We do not use machine translations as so many other agencies do. They just do not meet the high standards of accuracy and appropriateness that we commit and deliver to our clients.