Website Localization Service To Expand Your Business

How Site Localization Works

Many businesses initially build their websites without considering global expansion, and TheWordPoint understands this challenge. That’s why we offer comprehensive localization services to adapt both website structure and content into any of 80+ languages.

Our project preparation phase involves a sequential, step-by-step process that ensures accuracy, cultural relevance, and the highest quality standards. Whether you're targeting new markets or enhancing user experience, our expert localization services are designed to make your website truly global.

CMS integration

CMS stands for content management system, a tool that enables you to expand your website to support multiple languages without altering its existing structure. One of the most popular CMS solutions we offer is Drupal site localization. While Drupal is widely recognized for building websites, it serves many other purposes and supports over 100 languages. Of course, our services also utilize other CMS platforms and seamlessly integrate with any system your website already employs.

Adding a Translation Proxy

This is the structure our services always recommend, though the final decision is up to the customer. A translation proxy is embedded in your original website, allowing for seamless website localization. When a visitor accesses your site, they are prompted to select from the languages into which your site has been translated and localized. Once they make their selection, the proxy web page localization activates, instantly directing them to the localized version of your site.

SEO

Your site is likely optimized for the most common search engines used by your native audience, but this may not be the case in the regions or countries where you are expanding. Our native experts understand which search engines dominate each market and apply SEO techniques tailored to those search engine algorithms in their translations.

For example, if you localize a website for Spain, there won’t be an issue, as Google, Bing, and Yahoo are widely used. However, if you aim to localize a website for China, your SEO must be optimized for its leading search engine - Baidu.

Optimizing for Mobile

In much of the world, where there is a growing middle class, consumers use smartphones, not PCs, because that infrastructure was never put into place on a large scale. Your mobile app can be localized for your target market, in Android, iOS, or both.

Images and Other Multimedia

Images and other multimedia are critical for foreign user experience. Nothing can be in the least bit offensive or inappropriate for the cultural values of a foreign audience. Our services' experts analyze all of this and suggest changes/modifications if needed. A Muslim audience, for example, would not appreciate visuals of women in tank tops and shorts. 

Time and Dates

When localization of a website is performed for a foreign region or country, time zones, the international dateline, and such must be carefully localized too.

A Plan for Customer Support

You certainly want a translated FAQ section. And you may want to consider other means of customer support in their native languages. Website chats accomplish some of this, you should look at other options as well. Native experts provide suggestions and recommendations for these.

Translation/Localization

Once all of these stages are completed and decisions are made, the actual translation and localization take place. Our services rely exclusively on native experts in the target languages—no machines and no unqualified amateurs. The end result is a perfectly appointed website for your foreign audience, ensuring a stunning user experience.

Quality Control and Testing

Once website localization is complete, it is tested on the target audience. If the response is positive, our work is done. If any issues arise, they are promptly addressed and resolved.

The localization of website features, elements, text, visuals, and more involves far more than just a translation service. Doing it right requires expertise that many other agencies simply cannot offer. If you want seamless and effective localization, TheWordPoint is your best choice.

Style Guide Development Creation

Style guide development is a crucial component of the website localization process phase. During the project preparation phase, creating comprehensive style guides involves establishing clear guidelines for terminology, tone, and formatting. This foundational work typically involves translation experts who understand both the source and target languages.

A well-crafted style guide ensures consistency across all localized content before the actual translation stage begins. It serves as a reference point for translators, helping them maintain brand voice while adapting content appropriately for different cultures. This preparation is essential for delivering high-quality translations that resonate with local audiences and meet business objectives.

Human Translation is a Key Factor in Website Localization Efforts

There is certainly value in machine translation. Tourists in a foreign country often rely on translation apps to navigate and communicate with locals. For personal content and non-critical documents, machine translation may be sufficient. However, when you need to localize a website for a foreign audience, the requirements are far more demanding.

Every detail must be accurately translated and culturally adapted to ensure the optimum user experience. This is a complex process, and machine translation has yet to reach the level of sophistication that human localization provides. For this reason, our service employs only human translation and localization experts to guarantee precise and effective results.

Ensure High-Quality Translations with TheWordPoint Localization Services

Whatever your needs, count on our services to deliver. Contact us today, provide all the details, receive pricing for specific services, and let us get to work for you. You’ll receive exactly what you need, right when you need it, with flawless results. Watch your visitor numbers grow and expand your business with confidence.

By now, you’ve likely realized that website localization is a human-driven activity. Unlike many other agencies, we do not rely on machine translation. Automated tools simply cannot match the accuracy, cultural appropriateness, and high standards that we are committed to delivering to our clients.