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Software development has changed immensely during the last decade, and the need for agile localization has increased accordingly. We went from annual to daily releases in no time and software development needs the agile localization to keep up the pace.

When you want to launch a brand or communicate a goal in another language you need to do more than simply translate your work. What you need is a transcreation specialist, so let’s take a look at what they do, and how they can help.

Searching for reliable, professional interpreting services can be stressful. To take the hard work out of the hiring process we’ve created a simple checklist you can work through. It includes key questions you need to ask, plus a couple of considerations you’ll need to make to ensure things run smoothly.

Speaking a foreign language can be learned, but it’s also something that comes with many challenges. Despite being able to have a conversation in it, grammar rules can be forgotten sometimes, leading to translation errors.

To build a successful international marketing plan, you have to be dedicated and hard-working. It’s not something that will happen overnight, but only through many days and nights of thinking about it and working on it. That being said, you need to step back and think of strategies.

Running a business and being successful at it often requires meeting people from all around the globe and doing business with them. Although you have the best possible intentions, it may happen that a business negotiation with someone from a different culture simply goes in the wrong direction and you fail to seal the deal. The reason behind it might be cultural differences.

When it comes to digital marketing, your content marketing strategy is the basis. Everyone company, regardless of how big or small, needs to have a strategic plan on how to produce and publish content for marketing and digital presence.

What is an example of an eponym? “Thanks to his Machiavellian antics, Joe got a promotion that he didn’t earn.” In this sentence, the word ‘Machiavellian’ is a reference to the Italian author, Machiavelli. That’s an eponym. What is an eponym? It’s a word that comes from the proper name of a person or place. Eponyms words can be based on both real and fictional people and places.

The Word Point specializes in innovation, and we’d like to think that we’ve revolutionized the translation industry as we know it.

Culture is the combination of values, cuisine, beliefs, achievements, traditions, and institutions that a group of people have in common. Culture is something that can be owned by people of the same race or religion, who live in the same geographic region, or any group of people who share the values, beliefs, traditions, etc. listed above.