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Illustration of three people juggling red balls together, symbolizing a coordinated global marketing plan
Marketing

5 Steps to a Successful International Digital Marketing Strategy

To build a successful international marketing plan, you have to be dedicated and hard-working. It’s not something that will happen overnight, but only through many days and nights of thinking about it and working on it. That being said, you need to step back and think of strategies.

15 May 2019
Hourglass with sand running through it on a dark desk, symbolizing values that shape marketing over time
Marketing

5 Ways Cultural Values Impact Marketing Ethics

Culture is the combination of values, cuisine, beliefs, achievements, traditions, and institutions that a group of people have in common. Culture is something that can be owned by people of the same race or religion, who live in the same geographic region, or any group of people who share the values, beliefs, traditions, etc. listed above.

15 Mar 2019
Close-up of the dictionary entry for the word translation, symbolizing accurate trademark translation
Marketing

How to Protect Your Brand with Trademark Translation

What is a trademark definition? Your trademark can be many things. A trademark translation can be a symbol, element of design, or other signature attributes which uniquely identifies your products and services as your own. and such, trademarks can be applied to signs, brand names, logos, designs, taglines, and other visual elements that are unique to your company.

15 Feb 2019
CE marking logo inside a circle of yellow EU stars on a blue background, the European conformity symbol
Marketing

CE Marking and its Effects on Translation

In today’s global economy, the concept of “free movement” is almost essential for the existence of singular yet interconnected market spaces; an economic system in which services, goods, labour, and capital circulate without hurdles but within pre-stipulated regulations.

20 Jun 2018