Professional Localization Services for Websites, Software, Apps, and Games

Localization Services — What We Localize

Human translation services are the key to quality localization processes. We understand that language localization requires a personal and thorough approach. With years of experience, we have built a vast team specializing in over 80 languages. Each project is handled by a native-speaking translator with subject matter expertise in the relevant industry, guaranteeing that the localized content not only reads naturally but also meets the cultural expectations and regulatory requirements of your target audience.

Website Localization

Multilingual websites that rank in local search engines and convert local visitors. Website localization includes: content translation and cultural adaptation, multilingual SEO (keyword research and on-page optimization in each target language), hreflang tag implementation, CMS integration (WordPress with WPML, HubSpot, Webflow, Contentful, Drupal, Shopify), adaptation of legal content (GDPR, CCPA, PIPL), date/currency/format localization, and metadata optimization for each target locale. A translated website and a localized website perform very differently in search and conversion. Localization is what creates performance in the target market. Website Localization Services →

Software Localization

Enterprise software, SaaS platforms, and desktop applications localized for global markets. Software localization supports all standard file formats (XLIFF, PO/POT, JSON, YAML, ResX, Properties) and integrates with all major TMS environments. Continuous localization delivery for CI/CD pipelines. In-context linguistic review. Text expansion handling and pseudo-localization testing. Software Localization Services →

Application Localization

iOS and Android mobile applications localized for global app stores. Native format support: .strings files (iOS/macOS), strings.xml (Android), XLIFF for both platforms. App Store and Google Play listing localization (title, description, keywords, screenshots). In-context mobile UI review. RTL support for Arabic, Hebrew, and Persian applications. Application Localization Services →

Game Localization

Video game localization for console (PlayStation, Xbox, Nintendo Switch), PC, and mobile platforms. UI strings, in-game dialogue and narrative, subtitle files (SRT, VTT), marketing materials, App Store and Steam descriptions, and console certification materials. Game localizers are native speakers who are also domain- expert gamers — understanding platform conventions, genre terminology, and gaming culture in each target market. Cultural adaptation for humor, character naming, and market-specific content modifications. Game Localization Services →

Multimedia Localization

Subtitles and captions for video content (SRT, VTT, SCC formats), voiceover script translation and cultural adaptation, e-learning module localization (SCORM-compatible delivery), presentation deck localization (PowerPoint, Google Slides), and marketing video content adaptation for international audiences.Multimedia Localization Services →

Industries We Localize For

SaaS and technology: Software products, SaaS platforms, developer documentation, help centers, product marketing. Continuous localization delivery for teams with frequent release cycles. TMS integration with Phrase, Crowdin, and Lokalise.

Gaming: Console, PC, and mobile games for global markets. UI, dialogue, marketing, and certification materials. Native-speaking gamers as localizers.

E-commerce and retail: Product listings, category descriptions, checkout flows, customer service templates, and marketing campaigns for international storefronts. Amazon, Shopify, and Magento multilingual support.

Fintech and financial services: Financial product interfaces, regulatory disclosures, mobile banking apps, and investment platform content. Locale-specific financial regulatory compliance adaptation.

Healthcare and life sciences: Patient-facing digital health applications, clinical decision support tools, health portal content, and patient education materials for international markets.

E-learning and education technology: Learning management system (LMS) content, video transcription services, course materials, assessment tools, and onboarding programs. SCORM-compatible delivery.

Enterprise software: ERP, CRM, and enterprise platform localization for global rollouts. High-volume, multi-language projects with consistent terminology across all markets.

Cultural Adaptation — What Localization Does That Translation Doesn't

Localization addresses dimensions of market adaptation that translation ignores:

Colors and imagery: Red signals luck and prosperity in China but danger or aggression in many Western markets. White is associated with mourning in many Asian cultures but purity in Western ones. Green is associated with environmental consciousness in Europe but may carry different connotations in the Middle East. Images of hand gestures, human models, and cultural symbols may need adaptation for specific markets.

Humor and tone: Humor is one of the most culturally specific forms of communication. Wordplay that works in English fails in German. Sarcasm that reads as wit in UK English reads as rudeness in US English and as confusion in Japanese. Localization adapts tone and humor for the target culture rather than translating the words of a joke that won't land.

Text direction and layout: Arabic, Hebrew, Persian, and Urdu read right-to-left (RTL). A fully localized RTL product mirrors its layout — not just the text direction. Navigation flows from right to left, primary content is on the right, icons with directional meaning are mirrored. This is a design and engineering localization requirement, not a translation one.

Regulatory compliance by market: EU products need GDPR-compliant cookie notices. China-facing products need PIPL-compliant privacy policies. Brazil needs LGPD compliance. California users encounter CCPA notices. Localization includes adapting legal content for each market's regulatory requirements — not just translating the English version.

How Localization Projects Work at TheWordPoint

Assess i18n readiness and scope. Are your text strings externalized? Is your product Unicode-compatible? Have layout constraints been addressed for text expansion and RTL? We'll review a sample file set and advise on readiness. Define target markets, languages, and content scope.

Share your file formats and TMS environment. Submit sample files at thewordpoint.com/business-free-quote. Specify your TMS (Phrase, Crowdin, Lokalise, or other). No TMS? We'll advise on setup options.

Project scope, timeline, and pricing confirmed. Volume assessment, language pair rates, TMS integration approach, and delivery model (batch or continuous) all confirmed in writing.

Terminology and TM setup. Product glossary created. Existing translation memory imported. Style guide preferences captured for brand voice consistency.

Localization with in-context LQA. Native-speaker localizers work with your product's actual strings and context. UI string length, text expansion, cultural adaptation, and platform conventions are all addressed — not just linguistic accuracy.

Delivery and ongoing cadence. Files delivered in your format via TMS, SFTP, or download. Continuous delivery cycles aligned with your release schedule. TM updated for future efficiency.