The Relationship Between Globalization and E-commerce

Global market is changing rapidly and constantly, demanding a corresponding flexibility from businesses. Globalization issues prove to be one of the crucial factors when it comes to a brand's recognition and overall viability.

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We live in a global economy and this asks us to adapt to the global market’s requirements and necessities. The internet is full of business and globalization essays, each of them showing that there can’t be one without the other. What is more, if you have decided to launch your e-commerce business and want to target international audience, then you need to globalize and localize your website if you want to transmit the right message.


Website globalization best practices


Internationally successful e-commerce websites have developed an entire system of implementing globalization strategies. They understood that if they want to globalize online, they should start with their website architecture so that it makes easier for them to customize and adapt it to different languages and countries.

  • Think of globalization and localization from day 1 – your international e-commerce strategy should start from the first day you launch your website. Even though you want to start small and sell your products to the local community at first, this doesn’t mean that you should skip the globalization step. The competition is very big in the online world. So, if you want to succeed, you will need to globalize your business at some moment in time.
  • Start with a few languages – most of the companies that use globalization know that English is not enough anymore to globalize an e-commerce business. They started with three or four languages and did several tests to check how the target audience embraces the message. Once they had the results, they adapted their website accordingly and used these languages during all the development stages. This is how you will be able to create a standard and use it as a reference for your future development plans.
  • Hire native translators – the market is full of translation professionals, but if you want to get the best out of globalization you should work only with native professionals. Thus, they will be able to insert regional dialects in the text and bring your products closer to your target audience.

How can your e-commerce business benefit from globalization?


Businesses can use globalization to their advantage by creating new development opportunities. By globalizing your messages and products, you will be to sell more units to a variety of customers, coming from different countries. In economics world, this is called the scale benefit of globalization. Apart from new business opportunities, globalization brings other advantages such as:

  • Globalization has demolished the commerce barriers. Therefore, by allowing businesses to use technology and sell their products online to different countries will help them reduce transaction costs.
  • When you decide to globalize your e-commerce business, you will immediately understand that the competition is very high in the online world. So, by having access to different types of information as well as checking on what international competition is doing, you will be able to increase the quality of your products and services.
  • For e-commerce, the costs of transportation are very important. Thanks to globalization, it will become easier for you to offer cheaper transportation costs and send your products to any corner in this world.
  • You need to effectively communicate with your customers. Even though you have translated your website in various languages, your customers still need interaction and proper communication. Therefore, globalization helps you to communicate faster and easier. Thanks to globalization, you can develop universal messages that help people connect better with your business.


Globalization and e-commerce are clear signs of society’s evolution. They need to work together to bring progress further. What is more, globalization fosters competition and helps e-commerce businesses innovate and bring new products on the market. Globalization simplifies e-commerce business processes and triggers lower transaction and transportation costs which are then translated into more accessible prices for the final consumer.