Marketing Insights: Translation Blog

Marketing

How to Protect Your Brand with Trademark Translation

What is a trademark definition? Your trademark can be many things. A trademark translation can be a symbol, element of design, or other signature attributes which uniquely identifies your products and services as your own. and such, trademarks can be applied to signs, brand names, logos, designs, taglines, and other visual elements that are unique to your company.

Michael Carr 15 Feb 2019

Translation tips

3 Reasons Why Language Translation is Important for Mass Media

Mass media has the responsibility of covering news from all over the world and sharing it with the entire world. Communicating big news with very large crowds is definitely no easy thing and there are plenty of factors which contribute to this happening successfully. Translation definitely is one of them.

Carl Hill 29 Jan 2019

Language insights

The Difference between Transcription and Translation in Language

If you’re considering a career in translation, you may have encountered confusion between translations and transcriptions. While similar in sound, they differ significantly in practice.

Michael Carr 16 Jan 2019

Our awards

Clutch Announces Its Top B2B Global Leaders - The Word Point is on That List

As a translation agency that has been serving international enterprises for years, The Word Point is committed to top-notch translation and localization services for businesses/organizations of all types and sizes. Our reputation for superior products and services has now earned us a spot on Clutch.co’s list of global business leaders.

Andrew Samkowski 28 Dec 2018

Localization

5 Things to Consider When Selecting Content to Localize

A website is the heart of an online business, requiring active maintenance and engaging content. This post offers tips for delivering your message globally and navigating competition.

Mark Blackwood 15 Dec 2018

Localization

Localization: The Key to Success in an International Market

The benefits of expanding a business internationally can be tremendous. If you can penetrate a new market, you can boost your revenue. You can also expand your talent pool, attracting new workers that bring fresh ideas to your company.

Mark Blackwood 15 Nov 2018

Translation tips

The Guide to Make a Successful Technical Translation

With the fast development of information technology, companies are getting more opportunities to trade and cooperate with overseas businesses. But a problem is that the language barrier is still a communication issue. And a technical translation is the most challenging part of it.

Carl Hill 31 Oct 2018

Localization

Social Media Localization: Becoming Friends with Customers

International companies wrongly believe that they can reach global customers simply by launching a multi-language website. But the truth is that today social media localization is essential.

Mark Blackwood 15 Oct 2018

Localization

Glocalization and Why it Became Essential

Glocalization process is the perfect example of considering end-users’ preferences as priority by any company that effectively operates worldwide.

Mark Blackwood 31 Aug 2018

Translation tips

What Is the Role of Translators in Cybersecurity?

The role of translators in cybersecurity has never been more crucial. Online users encountering foreign language content in ads may become suspicious and decide to avoid these sites.

Carl Hill 15 Aug 2018

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