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Two businesspeople shaking hands in an office after a successful cross-cultural business negotiation
Business

How to Overcome Cross Cultural Barriers in Business Negotiations

Running a business and being successful at it often requires meeting people from all around the globe and doing business with them. Although you have the best possible intentions, it may happen that a business negotiation with someone from a different culture simply goes in the wrong direction and you fail to seal the deal. The reason behind it might be cultural differences.

30 Apr 2019
Hourglass with sand running through it on a dark desk, symbolizing values that shape marketing over time
Marketing

5 Ways Cultural Values Impact Marketing Ethics

Culture is the combination of values, cuisine, beliefs, achievements, traditions, and institutions that a group of people have in common. Culture is something that can be owned by people of the same race or religion, who live in the same geographic region, or any group of people who share the values, beliefs, traditions, etc. listed above.

15 Mar 2019
Close-up of the dictionary entry for the word translation, symbolizing accurate trademark translation
Marketing

How to Protect Your Brand with Trademark Translation

What is a trademark definition? Your trademark can be many things. A trademark translation can be a symbol, element of design, or other signature attributes which uniquely identifies your products and services as your own. and such, trademarks can be applied to signs, brand names, logos, designs, taglines, and other visual elements that are unique to your company.

15 Feb 2019
Pile of international newspapers and magazines in several languages, showing the role of translation in mass media
Translation tips

3 Reasons Why Language Translation is Important for Mass Media

Mass media has the responsibility of covering news from all over the world and sharing it with the entire world. Communicating big news with very large crowds is definitely no easy thing and there are plenty of factors which contribute to this happening successfully. Translation definitely is one of them.

29 Jan 2019
Clutch Top B2B Companies Global 2018 badge awarded to TheWordPoint for translation and localization
Our awards

Clutch Announces Its Top B2B Global Leaders - The Word Point is on That List

As a translation agency that has been serving international enterprises for years, The Word Point is committed to top-notch translation and localization services for businesses/organizations of all types and sizes. Our reputation for superior products and services has now earned us a spot on Clutch.co’s list of global business leaders.

28 Dec 2018