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Top 4 Challenges in Agile Localization

Software development has changed immensely during the last decade, and the need for agile localization has increased accordingly. We went from annual to daily releases in no time and software development needs the agile localization to keep up the pace.

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5 Simple Steps for a Successful Transcreation Project

When you want to launch a brand or communicate a goal in another language you need to do more than simply translate your work. What you need is a transcreation specialist, so let’s take a look at what they do, and how they can help.

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Hiring an Interpreting Company: 7 Things to Consider

Searching for reliable, professional interpreting services can be stressful. To take the hard work out of the hiring process we’ve created a simple checklist you can work through. It includes key questions you need to ask, plus a couple of considerations you’ll need to make to ensure things run smoothly.

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10 Little Translation Mistakes That Caused Big Problems

Speaking a foreign language can be learned, but it’s also something that comes with many challenges. Despite being able to have a conversation in it, grammar rules can be forgotten sometimes, leading to translation errors.

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5 Steps to a Successful International Digital Marketing Strategy

To build a successful international marketing plan, you have to be dedicated and hard-working. It’s not something that will happen overnight, but only through many days and nights of thinking about it and working on it. That being said, you need to step back and think of strategies.

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How to Overcome Cross Cultural Barriers in Business Negotiations

Running a business and being successful at it often requires meeting people from all around the globe and doing business with them. Although you have the best possible intentions, it may happen that a business negotiation with someone from a different culture simply goes in the wrong direction and you fail to seal the deal. The reason behind it might be cultural differences.

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How to Create an Effective Multilingual Content Strategy

When it comes to digital marketing, your content marketing strategy is the basis. Everyone company, regardless of how big or small, needs to have a strategic plan on how to produce and publish content for marketing and digital presence.

Press logo 10 examples of eponyms in the english language
10 Examples of Eponyms in the English Language

What is an example of an eponym? “Thanks to his Machiavellian antics, Joe got a promotion that he didn’t earn.” In this sentence, the word ‘Machiavellian’ is a reference to the Italian author, Machiavelli. That’s an eponym. What is an eponym? It’s a word that comes from the proper name of a person or place. Eponyms words can be based on both real and fictional people and places.

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The Word Point is Recognized by Clutch for Outstanding Accuracy in Translation Services

The Word Point specializes in innovation, and we’d like to think that we’ve revolutionized the translation industry as we know it.

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5 Ways Cultural Values Impact Marketing Ethics

Culture is the combination of values, cuisine, beliefs, achievements, traditions, and institutions that a group of people have in common. Culture is something that can be owned by people of the same race or religion, who live in the same geographic region, or any group of people who share the values, beliefs, traditions, etc. listed above.

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Lost in Translation: 6 Embarrassing Mistakes to Learn From

There’s an old joke involving a monk, living in a monastery, spending his days translating ancient texts. He’s spent his entire life doing this, living under the very ‘restrictive’ rules of monastic life. Then one day, as he’s working, he lets out a tormented yell that can be heard for miles. ‘Oh no! The word was, celebrate!’

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How to Protect Your Brand with Trademark Translation

What is a trademark definition? Your trademark can be many things. A trademark translation can be a symbol, element of design, or other signature attributes which uniquely identifies your products and services as your own. and such, trademarks can be applied to signs, brand names, logos, designs, taglines, and other visual elements that are unique to your company.

Press logo 3 reasons why language translation is important for mass media
3 Reasons Why Language Translation is Important for Mass Media

Mass media has the responsibility of covering news from all over the world and sharing it with the entire world. Communicating big news with very large crowds is definitely no easy thing and there are plenty of factors which contribute to this happening successfully. Translation definitely is one of them.

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The Difference between Transcription and Translation in Language

If you’re interested in working in translations you might have heard some people mention or confuse translations with transcriptions. These two words might sound oddly similar, but they actually don’t have much in common.

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The Relationship Between Globalization and E-commerce

Global market is changing rapidly and constantly, demanding a corresponding flexibility from businesses. Globalization issues prove to be one of the crucial factors when it comes to a brand's recognition and overall viability.

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Clutch Announces Its Top B2B Global Leaders - The Word Point is on That List

As a translation agency that has been serving international enterprises for years, The Word Point is committed to top-notch translation and localization services for businesses/organizations of all types and sizes. Our reputation for superior products and services has now earned us a spot on Clutch.co’s list of global business leaders.

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5 Things to Consider When Selecting Content to Localize

A website is a heart of an online business. Therefore it needs to be maintained active, nice and engaging. This post gives some tips on how to deliver your message on a global scale and deal with the competition.

Press logo the most important languages for international business
The Most Important Languages for International Business

Businesses that do business internationally need to work with individuals and organizations who speak a diverse range of languages. If you want to grow your presence abroad, it’s important to appreciate the key languages used by your target demographic. This will help you tailor your written and spoken material to new audiences.

Press logo localization the key to success in an international market
Localization: The Key to Success in an International Market

The benefits of expanding a business internationally can be tremendous. If you can penetrate a new market, you can boost your revenue. You can also expand your talent pool, attracting new workers that bring fresh ideas to your company.

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The Guide to Make a Successful Technical Translation

With the fast development of information technology, companies are getting more opportunities to trade and cooperate with overseas businesses. But a problem is that the language barrier is still a communication issue. And a technical translation is the most challenging part of it.

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